Point of Conception (Show and Tell)

I grabbed the low hanging fruit this week and decided to raid the archive at work for an example of concept. I did, at least, have this specific piece in mind when I set out on my search. So it's not like I simply took a haphazard tumble through some old boxes at 4 p.m. on a Friday, desperately searching for anything. Rather, I took a haphazard tumble through some old boxes at 4 p.m. on a Friday, desperately searching for something.

In any event, I did find what I was looking for. It's an appeal for our annual giving campaign. Annual giving traditionally sees smaller donations, and our development office wanted to stress the importance of gifts at any size. So, the tagline is "The biggest gifts come in small packages," and the inside features photos of staff, faculty, and alumni babies doing all manner of cute shit. The copy is a narrative about parents helping children grow, just as donors can help the university grow. It's all quite clever and well designed.

By the way, I'd love to take credit for the concept on this one, but it's all the work of a designer and my former boss. This was conceived (get it?) four years ago while I was still pretty new to the shop. But hey, at least I got to help proofread it. (Thrilling.)


Cover and inside page: