Google came up a few times during Saturday's brainstorming session. The company's an innovator for sure, having expanded greatly in the past few years while rolling out prominent new apps such as Docs and Voice. But there's another aspect of Google's techno-ascendency that's stolen the spotlight an awful lot lately: public mistrust. Many people are just a little uneasy that Google has become so deeply entrenched in their digital lives.
I recently stumbled upon this slick motion graphic, which does a great job of summing up public paranoia of the search giant. But even apart from that deeper message, it's a lesson in the power of simple, well-planned imagery to convey an idea. It's also a precise illustration of the depth of Google's brand. So regardless of whether you think Google's a good witch or a bad witch, there's a lot to take away from this one.
(And now, a gripe: The narration takes a few grammatical missteps. So, bonus feature for the editors out there... see if you can catch the flubs.)
i LOVE this! I'm actually a strong Google follower, but I think the narrator had a valid point that Google is on steroids and has its finger in every industry. Shouldn't there be some legal issues with this?? The Droid is becoming an extremely popular phone, and with Google's recent take over of YouTube, Google really is trying to be involved with every aspect of our digital lives. The only other company that I can think to compare Google to is Apple. It'll be interesting to see what other ideas the two companies come up with in the upcoming years.
ReplyDeleteFunny you should say that Sarah! I wrote a research paper in the rhetoric class two semesters ago about Google's Droid advertising, and how it compares to Apple. Before the paper and even after it, I get Google and Apple confused, because they are so similar in their advertising techniques, their "cutting edge" digital image and the fact that they really do dabble in a little bit of everything. Sometime when I see a commercial, the song or image will get stuck in my head and I'll go to tell someone about it and say "I think it was a commercial for Apple- no- Google. No-, well I don't know- but one of those two mega-conglomerates! Between the two of them, they really are EVERYWHERE.
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