Don't Be Evil

Google came up a few times during Saturday's brainstorming session. The company's an innovator for sure, having expanded greatly in the past few years while rolling out prominent new apps such as Docs and Voice. But there's another aspect of Google's techno-ascendency that's stolen the spotlight an awful lot lately: public mistrust. Many people are just a little uneasy that Google has become so deeply entrenched in their digital lives.

I recently stumbled upon this slick motion graphic, which does a great job of summing up public paranoia of the search giant. But even apart from that deeper message, it's a lesson in the power of simple, well-planned imagery to convey an idea. It's also a precise illustration of the depth of Google's brand. So regardless of whether you think Google's a good witch or a bad witch, there's a lot to take away from this one.

(And now, a gripe: The narration takes a few grammatical missteps. So, bonus feature for the editors out there... see if you can catch the flubs.)